If there’s one common theme among mompreneurs, it’s that there are not enough days in the week and hours in the day. Between your business duties and mom duties, there’s always way too much to do. As a mompreneur, one of the things I have found helpful is to schedule Facebook posts on my page. This allows me to plan ahead and be more efficient.
Facebook Statistics and Benefits
Before we dive into the meat of this post, I want to take a minute to discuss some Facebook statistics and the benefits of using this platform. If you haven’t set up a business page on Facebook, this section may convince you to do so!
According to an article posted by Zephoria Digital Marketing, there are 2.4 billion (yep, that’s “billion” with a “b”), active users on Facebook each month. Not only that but of those 2.4 billion users, 1.59 billion of them log in to Facebook on a daily basis! Where else will you be able to reach that many people? Obviously you won’t reach them all, but this will allow you to get exposure to a large number of potential customers.
Having a Facebook business page is very cost-effective. It is absolutely free to set up because there are no hosting fees, web-design costs, or anything else you may pay to set up your own website. Additionally, Facebook has built-in analytics (called “Insights”) to help you gauge how well your page is doing.
Of the billions of people on Facebook, those of ages 25 to 34 account for 29.7% of users (the most common demographic), which is a great age range for many mompreneur-run businesses. Having a Facebook presence allows you to create a community around your business and increase customer interaction.
Why Should I Schedule Posts
I don’t know about you, but for me posting on Facebook about my business is not my favorite thing to do. Yes, I like to share my new products and interact with people, but often I am really busy and just want to get back to “real work” on designing new books! Having the ability to schedule Facebook posts allows me to put my posts on auto-pilot. What I have found works best is to set aside time at the beginning of the week to map out and create all of my posts. I can schedule a week’s worth of posts in a few hours. Then, throughout the week, they will automatically post and all I have to do is respond to comments as they come in.
How to Schedule Posts via Facebook
I don’t know how Facebook could have possibly made it any easier to schedule posts. It’s as easy as 1, 2, 3. Yeah, that’s cute (or not) and cliche, but it really is a quick 3-step process:
- Write Post
- Choose the date/time to schedule.
- Click Schedule Post.
Do you want more info than that? Ok, I’ll break it down a bit more, although there’s not much more detail to go into here.
Step 1: Write Post
On your business Facebook page, create a new post by clicking on the Write a post… textbox.
Type your really awesome post about your business into the field. Add any photos, videos, or any other extras Facebook allows for (Polls, Watch Parties, Check-In, Tag Product, etc).
Step 2: Choose Date/Time to Schedule Post
After your super amazing post is ready, you are all set to schedule it. Select the little arrow next to Share Now and then click Schedule.
When the Schedule Post menu pops up you can adjust the settings for the date and time the post will display on your News Feed. You can also opt to choose a date and time when you would like the post to stop showing up in your News Feed (you would enable this by selecting the Stop News Feed Distribution checkbox). When everything is set up to your liking, select Schedule to apply the settings.
Step 3: Click Schedule Post
Your amazing post is written and you’ve chosen the date and time when it will post (and possibly when it will stop displaying). All that’s left to do is pull the magic lever! Ok, it’s not a lever, it’s a button. Oh, and there’s no magic to it. But it’s still super exciting! Just click the Schedule Post button at the bottom of the window and you’re all set!
Schedule Posts via Other Services
Although Facebook makes it super easy, there are third-party services that allow you to schedule posts to Facebook (and other social media platforms). Personally, the only one I have used is Later (www.later.com). They bill themselves as the “#1 Marketing Platform for Instagram” and note that you can “visually plan, schedule and analyze posts for Instagram, Facebook, and Twitter.” If you have a social media presence on all of those platforms, it may be worth looking into. The free plan allows you to schedule 30 posts to each platform each month.
Recap: Schedule Facebook Posts
Let’s recap this! What did you learn?
- There are lots of people on Facebook.
- You can cost-effectively create a business page on Facebook.
- Scheduling posts lets you put your Facebook page on auto-pilot (aside from comments and replies).
- Facebook makes scheduling posts as easy as 1, 2, 3! (Yes, I went there again!)
- There are other services, such as Later, that allow you to schedule posts for multiple social media platforms.
I hope this post gave you some useful information and tips about scheduling posts on Facebook. Let me know in the comments if this is something you do and how you do it! Also, make sure you check out some more awesome posts on Indy Mompreneurs!